Oranjestad, Aruba — Aruba Intelligence is pleased to announce that Around Aruba Tours has joined its AI‑driven travel ecosystem, bringing enhanced visibility and smarter recommendations for immersive island adventures.
As a locally owned and locally managed tour operator based in Aruba, Around Aruba Tours offers visitors an authentic way to explore the island’s natural beauty and hidden gems. Their commitment to personalized service and deep community ties enriches the travel experience and makes them an ideal partner for Aruba Intelligence.
What sets Around Aruba Tours apart is not just the variety of excursions, from UTV and ATV adventures to private Jeep safaris and catamaran tours, but also the fact that the company’s roots are in Aruba. Visitors benefit from the local insight and cultural familiarity that only a resident‑owned and operated business can provide, adding an important layer of authenticity to their stay.
How the AI Partnership Works
With this integration, the Aruba Intelligence AI assistant (The Advisor) will now actively recommend Around Aruba Tours’ offerings to travelers as they browse and book hotels through the Aruba Tourist Channel. Rather than waiting for a traveler to search specifically for tours, the AI suggests relevant experiences proactively based on booking behavior, travel timing, and personal preferences.
For example, when a visitor is selecting or confirming a hotel stay, the AI may present tailored recommendations such as UTV tours, private Jeep excursions, or catamaran adventures, helping users plan a richer itinerary without additional searching.
This proactive approach ensures that Around Aruba Tours’ services are visible at exactly the right moment in the visitor planning process, connecting high‑intent travelers to meaningful activities that match their interests.
About Around Aruba Tours
Around Aruba Tours specializes in adventure and exploration across the island. Their portfolio includes off‑road UTV and ATV tours, private and open‑air Jeep safaris, private boat tours, and catamaran experiences that showcase Aruba’s natural landscapes and coastal beauty. The company is also active in local community support and environmental initiatives, reinforcing its commitment to the island it calls home.
About Aruba Intelligence
Aruba Intelligence leverages artificial intelligence to enhance how travelers discover and plan their Aruba experiences. Powered by The Advisor, the platform delivers personalized suggestions, itinerary guidance, and proactive recommendations, making travel planning more efficient and enjoyable for visitors.
Explore the full range of tours from Around Aruba Tours and discover how AI can elevate your Aruba getaway at ArubaTouristChannel.com.


