As we commemorate the 7th anniversary of Aruba Tourist Channel, I’m filled with immense pride and gratitude for the journey we’ve embarked upon. Our channel, launched in 2018, was born from the vision of showcasing Aruba’s beauty in a way that was immersive, informative, and accessible to travelers worldwide. Over the past seven years, our channel has grown beyond just being a television platform—it’s become a beacon for Aruba’s tourism industry, reaching 4.2 million users monthly and providing rich, diverse content across multiple platforms.

What makes this milestone even more significant is that it coincides with World Tourism Day on September 27th, a day dedicated to celebrating the transformative power of travel and its positive impact on societies. For us at Aruba Tourist Channel, this anniversary isn’t just a reflection on our growth but also a celebration of the power of tourism to connect cultures, support local communities, and drive economies.

From the very beginning, our mission has been to enhance the visitor experience by offering comprehensive insight into Aruba’s culture, history, and hidden gems. As Aruba’s first and only dedicated tourism channel, we knew that we had the responsibility to not only entertain but also to educate and enrich the traveler’s journey. This approach has allowed us to build meaningful partnerships within the local tourism sector, creating content that resonates deeply with both our international audience and the businesses that call Aruba home.

Our platform’s reach has steadily expanded—what started as a TV channel has evolved into a full-fledged multimedia ecosystem. Today, our website, social media platforms, and The Advisor (our printed and email-distributed newspaper) serve as critical touchpoints for millions of tourists and industry professionals. The Advisor, now in its second year, offers a curated look at local happenings, dining options, events, and promotions, allowing travelers to make the most of their stay.

Reflecting on the past seven years, I can confidently say that Aruba Tourist Channel has stayed true to its founding principles of innovation, engagement, and community building. We have embraced technology and taken strategic steps forward, including the launch of the Aruba Travel Guide in our third year, which has revolutionized how visitors book tours, rentals, and accommodations. We’re also preparing to take another leap with the integration of AI technology—our new platform will offer tourists real-time answers to their travel questions, taking convenience to new heights.

But none of this would have been possible without the continued support of our partners, viewers, and team members. As we look forward to the future, our commitment remains unwavering. We will continue to innovate, expand, and refine our offerings to ensure that Aruba remains a top-tier destination for travelers around the world. The next chapter of Aruba Tourist Channel promises even more exciting developments as we work toward making the travel experience seamless, informed, and unforgettable.

Thank you for being a part of this journey with us. We are excited to keep sharing Aruba’s beauty and culture with the world—one story at a time. Here’s to many more years of growth, collaboration, and tourism excellence.

Sincerely,
Ishwar Daryanani
CEO, Aruba Tourist Channel