The Aruba Tourist Channel, a beacon for showcasing the beauty and vibrancy of Aruba, continues to exceed expectations in 2024. With a daily audience of 128,909 viewers and a monthly reach of over 3.8 million views, the channel has shown substantial growth in its key markets compared to 2023.
“This year has been nothing short of extraordinary,” said Ishwar Daryanani, the pioneer of the Aruba Tourist Channel. “We’ve witnessed remarkable increases in viewership across major markets, and our mission to bring Aruba’s unique charm to the world has never been more successful.”
Notable Growth Highlights
- United States: Daily viewership grew by an impressive 45.5%, rising from 84,403 in 2023 to 122,769 in 2024.
- Aruba: Local engagement surged by 39.4%, increasing from 22,205 to 30,963 daily viewers.
- Netherlands: Viewership climbed by 37.3%, reflecting stronger connections with the Dutch audience.
- Canada: Daily views rose significantly by 55.2%, demonstrating increased interest from North America.
- United Kingdom & Argentina: Both markets showed impressive growth rates of 50.2% and 32.4%, respectively.
The Advisor: A Key Player in Visitor Engagement The channel’s growth has been further amplified by The Advisor, Aruba’s newest newspaper, which has become the go-to source for tourists to stay informed about hotel activities and island events. By bridging the gap between visitors and local happenings, The Advisor ensures an enhanced travel experience for everyone on the island.
Global Impact and Future Goals From updates on Aruba weather to insights into all-inclusive resorts like the Hyatt Aruba and Marriott Aruba, the channel continues to captivate a worldwide audience. In 2024, the Aruba Tourist Channel remains committed to expanding its reach, innovating its content, and further strengthening its position as the premier source of information for all things Aruba.
As viewership continues to climb, the Aruba Tourist Channel extends its heartfelt gratitude to its global audience for their unwavering support. Together with The Advisor, the channel promises to make 2025 another groundbreaking year for Aruba tourism.
