Recently, the event ‘Did de las Mujeres’ took place at Papiamento restaurant, where ATA invited 12 Latin American Journalists to know our island better and to know 10 impactful women of Aruba. A balanced program was provided that highlighted the special meetings between brave women, local and international. The feminine force on Aruba is something that ATA highlights as a part of Aruba’s international positioning, a highlighted topic that resonates and captures attention.
ATA’s CEO Rosella Croes explained that in the recuperative phase of tourism that Aruba is currently in, the coverage and an event like this leave a positive sentiment behind. It was also emphasized that the goal of the event was to converse on the responsibilities that women have in leadership positions and how Aruba achieved consolidation on its own as one of many nations that has a high percentage of women in key positions.
For this event, women of Aruba were invited who represented different fields and industries, and in this form demonstrates how they achieved everything, and how they are still achieving. This event had the presence of her Excellency, Aruba’s First Minister Evelyn Wever-Croes, ATA’s CEO Rosella Croes, Was di Cultura’s director Vicky Arens, Miss Aruba & Miss Universe 2021 top 10 finalist Thessaly Zimmerman, General Secretary of the Aruban Olympic Committee & Vice President of the International Olympic Committee Nicole Hoevertsz, Doctor of Sociolinguistics & Co-founder of Fundacion Lanta Papiamento Joyce Pereira, President of Koningin Wilhelmina Fonds Lilian Prince, Businesswoman & Owner of Aruba Experience Cafe and Patisserie Susan Arias, Social Businesswoman & Owner of Habon Aruba, and Journalist & Owner of Magic FM Erin Croes.
The afternoon started with a welcoming speech and short introduction on behalf of ATA’s Communications Manager Sjeidy Dijkhof-Feliciano, followed with an introduction of every impactful women of Aruba who told a bit about themselves, from their functions to different challenges that they have encountered.
Then, ATA’s PR & Communications Manager for Latin America, Johana Santiago, followed with a short introduction of the journalists. CNN en Español, Net TV, AM 1110 & Radio de la Ciudad journalists were present from Argentina. L’Officiel journalists were present from Chile. Red, Viaje na Viagem, Sundaycooks, Viajar é Simples & Expedia journalists were present from Brazil.
2 of Aruba’s invitees sat at every table jointly with some journalists, and every 10 to 12 minutes, tables were switched to let everyone converse with each other. In the end, everyone could follow the conversation in Papiamento Restaurant’s garden.
The international coverage of the visit would have been extremely beneficial for Aruba. ATA thanks all ladies for their valuable contributions.